Media Ethics for Online and Social Media

Media ethical motive for Online and companionable MediaETHICS for ethical media practices in the context of Online and favorable MediaIntroductionThe Online and companionable Media earn the major component of the life of people in terms of news, information exchange, gathering information, banking, shopping etc., Unlike the traditional media, in spite of restrictions is the usage of Online media puff up within the stipulated regulations and ethical? Does interacting in amicable media cause social, regulatory , commercial and legal issues? How far is the awargonness among the public on the ethical backgrounds, the principles g everyplacening this media and the regulations? This composition analyzes the ethics along with the standards and regulations.Online and friendly MediaMedia is a term which represented the print the radio in the olden durations. With the addition of technology many new(prenominal) media concur emerged based on the internet. Most recently, with the inv ention of smart phones the media has broadened its scope or it can be viewed as the media has witnessed a new dimension to reach multitude interviews.EthicsThe increase in the internet usage and the internet access in computers as well as mobile phones and smart phones clear vitalized the growth of tender the Online Media. Official UAE census data of Global Media Journal estimates Internet penetration at 82.2%, which is higher than in the United States. The social media is a park platform for information exchange. The reach in multitude makes it necessary for the ethics to be followed. Media Ethics was once considered a quality to be followed by the journalists and the reporters. precisely today it becomes important for each and e real individual making use of Social and Online Media to be ethical. This paper analyzes the limit of ethics that is being adapted.3.1. Ethics on Online Social mediaThe Online Social media is a platform which is common to one and all. Our personal network, our victor network or any other unknown sources constitute the audience of the Social media. The journalists or the reporters are responsible for the content delivered through the Print or the Broadcasting media. But when it comes to the Social Online media every individual who shares information becomes responsible. NPR Ethics handbook, 2012 states that the probability of access to the internet is also high owing to the cost reduction .Most importantly, the frequency of usage of the social media is very high. Hence the probability of disclosing wrong content is relatively high.3.2. Ethics on Social, Commercial, Legal, Regulatory and Cultural factorsThe Online and the Social Media have a direct impact on the society. The information sharing and the liberty of access with anyone and everyone has definitely shaked the institution of a family. The frequent update of information on the growth and achievements cause an internal stress for the segment of the society that ha s non witnessed growth at all or a relative growth. The reach to the Mass has enkindle many of the commercial institutions to utilize the Social Media for their business phylogeny and merchandise. This has opened more doors to any business but at the same time presents a huge competition. According to NPR ethics handbook (2012 ),the society has no way to estimate or to analyze the genuinity of the information or the authenticity of the company as information comes with an unknown author. Consequently, the fake information posted astir(predicate) a circumstantial company or brand on the Social media could also lead to legal problems.Every individual has a close root of friends/ relatives, the next level would be professional friends and then the acquaintances, employers etc., The level of intimacy and the extent of information sharing is not the same in each level. The superfluous information sharing also is unethical.According to Vallor,Shannon (2012) as employees of an orga nization, they have a limit in disclosing the information pertaining to the company, the products etc., to be ethical in their approach. The Online and Social media are use by the employees to voice out their personal opinions on the products/ regulations etc., which is unethical. Individuals have their own likes, dislikes, interests and these personal preferences could result in bias towards the people, products, organizations. This bias could either be positive or electronegative and this is used to influence the people in the Online and Social Media.The children and the teenagers have started using the Social and the Online Media. The Social media has age restrictions but the extent to which it is being followed is highly uncertain. The Wikipedia (2014) states that the personal and confidential information is being disclosed without awareness and they are being preyed upon by the people move in unsuitable activities resulting in sexual abuse. The elders, in the other hand, are connected to the media through the electronic gadgets and seldom find time for their family.The Online and Social Media give way to peril culture . Cross culture is a salient feature in terms of business but at the same time has a negative impact on the society. Wail. A. Barry, Gwen Bouvier (2011) state that the private or intimate information is brought to public by the unethical use of social media . Every earth has a culture, belief structure , values, religion associated with it. The Social Media enhances the awareness of various cultures , religions but or sotimes the cultural difference could create an impact on the society. What is correct in a country may seem to wrong in the other country.Ethics in the area UAE.The Online and Social media have kept the whole world connected throughout and has facilitated information exchange, information updation etc,. but at the same time the ethical factors like freedom ,integrity, secrecy are not measurable.In an interview ( 9news.c om, 2014) Linda Chandears, President of Daniels Fund states that the children use Social media without proper awareness and get into problems which persist for their lifetime. Also Elliott ( 9news.com, 2014) underlines the fact that Social media came into existence without proper regulations and has been the blush cause of cyber crimes. The information or images posted by the people themselves and sometimes by the peer group has completely shattered the personal and also professional lives. This calls for practicing ethics both in the personal and professional lines and to maintain appropriateness whilst using Social Media .The awareness to maintain ethics in the Social media as well has started and people have started evolving their social media practices .In the UAE, the country as a whole is well connected digitally .The survey indicated 78% of the countrys population had regular Internet access, and that almost half had an account on a social media websites (ibid ). UAE has its own laws and ethics with respect to religion, culture, traditions , beliefs etc.,A TRA person in his interview to UAE Emirates Business 24-7 that any social media that allows fundamental interaction without disturbing the country and fellowmen mentally or physically with respect to their values go away be allowed. The other sites which cause harm or degrade the society as a whole or specifically children, women etc., are blocked.These studies reveal that the Social and online media are evenly gaining predominance in the UAE too and the factors governing media ethics have to be given significant importance too.Principles and standardsThe basic factors that have to be considered when using a Social Media constitute the principles of Social Media. Jon Reed (2014) describes the information that is delivered in the social media needs to be authentic as it is viewed by the community and cannot be misleading.Social media can be used for marketing but the basic approach towards the socia l media and the other traditional media has to be different. Building a community in the social media is a lengthy process and more importantly earning reliability as well as trust worthiness is the clue to success. The results in the sheath of a social media marketing does not happen immediately and the kind of waiting is worth it. The ICCO (2011) clearly specifies that the Social media has been in action for quite some years now and cannot continue in the trial period . The norms have to clear and factual for the customers . The control over the social media and the social media marketing will only enhance confidence on the media. The criteria have to be designed after getting inputs across the line. Different criteria with different standards puzzle the customer and it is time to break various criteria and dwell on a single factor. This helps easier understanding and the results can also be well monitored. This standardization helps in understanding the Social media in complete and to coach and invent methods for the better future.This standardization helps in Social media becoming a constitutive part of the companys marketing agenda. Overcoming the shortcomings or the misleading factors of the Social media helps in getting utmost clarity and to boost the customers confidence levels. In the recent past many companies have been engaged in the tracking of social media basically to understand the functioning and the outcome. These companies also are deriving methods to measure the output levels to improve the marketing strategies or to break innovative methods for brand building. The Social media sites , their reach, the accuracy, the relative momentum, the passion attached to the sites etc., are analyzed to formulate scientifically measurable marketing processes. The opportunity in the Social media is commendably high owing to the omnipresence , the universal acceptance and the extreme passion attached to them.The challenge is to develop a unique solution to meet the specific needs of the customer rather than standardizing. The traditional media have specific methods to measure the reach, frequency etc., whereas the Social media is yet to develop exact methodsThe recent aids used in close monitoring areAttending closely/TrackingSocial interaction studyImpacting study/ focusingCompeting standardsWebsite Usage study lucre traffic/ topic analysisQuest AnalysisInclination studyThe methods seem to be simple but it is actually not owing to eight-fold factors that influence Social Media. The organizations using social media need clarity in the objective and the result expected for the companies to reach a consensus as to accordingly develop a strategy. Appraising the characteristic perspective and in terms of size and sum up are equally important for accuracy in results. These methods inspect the groups and the interaction perspective to clearly analyze and measure returns.The success of social media depends on the group size and the pers on who can lead the group. But the probability of accessing the groups and the members is very low. More importantly the openness of the individuals and the extent to which they will stand by the opinion is still a controversy. These aids and methods have to be tested over time to attain accurate methods. The false notion of most of the companies is measuring outcome by counting the number of likes in a social media. The number of likes even though indicates the number of people who actually visited the site is not an accurate way of audited reach.The key is to understand what percentage of the total people who have visited the site would fall into the potential targeted audience and the skill lies in identifying the same.Edelman Berland (2014) states that the organizations are not aware of the trends in Social Media and yet are much interested to be present in Social mediato stick on to the technological upgradations. They look out for advice from adepts in the field and subsequent ly demand clarity in the methods used. The global need is to develop standards and continuous work has been in progress.ConclusionFrom the time Social media came into existence, there has not been much ethics in the Online and Social Media. The factors like Social impact on the society, cyber crimes , Social media marketing have started focusing on the importance of the Ethics. The regulations in place require an updation based on the developments in technology. There are specific instances where the existing laws require amendments . These ongoing changes in laws, regulations can be monitored closely. The need for global standards and the regulations for the social media has been understood and the organizations are thriving to get advice on the Social media trends and processes. These standards in a global level will definitely create a benchmark in the Social and the Online Media.6. ReferencesVallor,Shannon 2012, Stanford Encyclopedia of Philosophy, http//plato.stanford.edu/entri es/ethics-social-networking/Sharlyn Lauby, 2012, Ethics and Social Media Where Should You Draw The Line?http//mashable.com/2012/03/17/social-media-ethics/Global Media Journal Arabian Edition Summer/FallVol. 1, No. 2, pp. 3-27 , Use of Social Media in the United Arab Emirateshttp//www.gmj-me.com/gmj_custom_files/volume1_issue2/articles_in_english/volume1-issue2-article-3-27.pdfSocial Media in Wikipediahttp//en.wikipedia.org/wiki/Social_mediaStats.ae by Fish Eye Analytics, 2013http//www.stats.ae/UAE-Facebook-StatsMcAfee, Parents Guide to Social Networking Siteshttp//www.mcafee.comJon Reed, 2014, 7 Principles of Social Media Marketinghttp//www.getuptospeed.biz/2013/09/7-principles-of-social-media-marketing/Tim Marklein, praxis Leader, Technology Analytics, WCG Co-chair, Council of PR Firms Measurement Committee,Katie Delahaye Paine, founder and CEO of KDPaine Partners LLC ,Richard Bagnall, MD Metrica, Director Gorkana Group, 2011, ICCO Moving Towards Global Standards for Social Medi a Measurement, http//amecorg.com/wp-content/uploads/2011/10/Workshop-G.pdfEdelman Berland, Blog, https//www.edelmanberland.com/social-media-2/coalition-aims-to-establish-global-standards-for-social-media-measurement/Nelson Garcia, KUSA , 2014, 9news.com http//www.9news.com/story/tech/2014/10/24/daniels-fund-ethics-social-media/17862483/NPR Ethics handbook, 2012, http//ethics.npr.org/tag/social-media/,Wail. A. Barry, Gwen Bouvier, 2011, Cross cultural Communicationhttp//www.academia.edu/1523380/Cross-cultural_Communication_Arab_and_Welsh_students_use_of_Facebook

BAJAJ Auto: SWOT and PESTEL Analysis

BAJAJ Auto SWOT and PESTEL AnalysisINTRODUCTIONBAJAJ AUTO came into existence on November 29,1945 as M/s Bachraj Trading Corporation private limited. It started off by manageing imported twain and three wheeler in India .In 1959, it obtained a license from politics of India to manufacture and it went public in 1960.In 1970, it rolled turn up its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicle in a single financial year. In 1985,it started producing at Waluj near Aurangabad. In 1986,it managed to produce and sell 500,000 vehicle in a single financial year. In 1995,it rolled out its ten millionth vehicle and produced and sold 1 million vehicle in a year.The comp each is headed by Rahul Bajaj who is worth more than US$1.5 billion.According to the author of Globality competing with Everyone from Everywhere for Everything, Bajaj has grown physical process in 50 countries by creating a line of value -for-money bikes targeted to the different preference of entry- level buyers.(Kwenkbodenmille, 2008)LITERATURE REVIEWSwot AnalysisSWOT digest is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to way on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are international factors.In SWOT, strengths and weaknesses are internal factors.Strength could beYour specialist marketing expertise.A new, innovative production or service. reparation of your business.Quality processes and procedures.Any other shot of your business that adds value to your product or serviceWeakness could beLack of marketing expertise.Undifferentiated products or services (i.e. in relation to your competitors)Location of your business.Poor quality goods or services.Damaged reputation.In SWOT, opportunities and threats are external factors.An opportunity could beA arming market such as the Internet.Merger s, common ventures or strategic alliances.Moving into new market segments that offer improved profits.A new international market.A market vacated by an ineffective competitor.A threat could beA new competitor in your home market.Price wars with competitors.A competitor has a new, innovative product or service.Competitors take a leak superior access to channels of distribution.Taxation is introduced on your product or service. (Gerry Johnson, 2008)PESTEL analysis of the macro-environmentThere are many factors in the macro-environment that will effect the decisions of the managers of any organisation. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. To help analyse these factors managers can catego break them victimisation the PESTEL model. This classification distinguishes between (Anon., 2011)Political factors-These refer to government policy such as the degree of intervention in the economy. What goods and services does a government expect to provide? To what extent does it believe in subsidising firms? What are its priorities in basis of business support? Political decisions can impact on many critical areas for business such as the education of the workforce, the health of the nation and the quality of the infrastructure of the economy such as the road and rail system.Economic factors-These admit interest rates, taxation changes, economic growth, inflation and exchange rates. As you will see throughout the Foundations of Economics book economic change can convey a major impact on a firms behaviour.Social factors-Changes in social trends can impact on the demand for a firms products and the availability and willingness of individuals to work. In the UK, for example, the population has been ageing. This has increase the costs for firms who are committed to pension payments for their employees because their staffs are living longer. It besides means some firms such as Asda have s tarted to scratch older employees to tap into this emergence labour pool. The ageing population also has impact on demand for example, demand for sheltered accommodation and medicines have increased whereas demand for toys is falling.Technological factors-New technologies create new products and new processes. MP3 players, computer games, online gambling and high definition TVs are all new markets created by expert advances. Online shopping, bar coding and computer aided design are all improvements to the way we do business as a result of better engineering. engineering science can reduce costs, improve quality and raceway to innovation. These developments can benefit consumers as well as the organisations providing the products.Environmental factors-Environmental factors include the weather and mood change. Changes in temperature can impact on many industries including farming, tourism and insurance. With major climate changes occurring due to global warming and with greater e nvironmental awareness this external factor is becoming a significant issue for firms to consider. The growing desire to protect the environment is having an impact on many industries such as the conk out and transportation industries (for example, more taxes being placed on air travel and the success of hybrid cars) and the general move towards more environmentally friendly products and processes is affect demand patterns and creating business opportunities.Legal factors-These are related to the legal environment in which firms operate. In recent years in the UK in that location have been many significant legal changes that have affected firms behaviour. The introduction of age discrimination and disability discrimination legislation, an increase in the minimum wage and greater requirements for firms to reprocess are examples of relatively recent laws that affect an organisations actions. Legal changes can affect a firms costs (e.g. if new systems and procedures have to be deve loped) and demand (e.g. if the law affects the standardizedliness of nodes buying the good or using the service). (Anon., 2011)SWOT ANALYSISSTRENGTH-Bajaj Auto is LEADING automobile manufacturing social club in India. It is one of the Indias trusted 2 wheelers manufacturers. It is an operative subsidy of the Bajaj Group. Bajaj Auto happens to be the largest two and three wheeler manufacturer in India and also ranks in this field across the globe. This automobile company was established on 2 November 1945. The company was thence known as M/s Bach raj Trading Corporation Private Limited. The company do a modest inception by importing and then selling two and three wheelers in India. Today Bajaj Auto has become synonymous with two and three wheelers in the country. Some of its popular two wheelers are Pulsar 220DTS and Kawasaki Ninja 250R.Bajaj have highly experienced management. Company principal(prenominal)ly focus on RD and fulfil of customer removes and requirements. (Ashw in, 2010)Bajaj Auto has been sitting on a cash pile for over five years now. Over the next couple of years, competition in the two-wheeler market is set to intensify. TVS Motors and combatant Honda are on a product expansion binge. To fight this battle and retain its hard-earned market share in the wheel segment, Bajaj Auto will need its cash muscle. A look at its own story over the past five years provides valu qualified insight. (Anon., n.d.)Earlier, close of the products that Bajaj exported were scooters and some motorcycles. However, in its target markets, like in India, the shift was towards motorcycles. With the expansion in Bajajs own range to almost five-six platforms of motorcycles, it had a better offering to export, also the reason for its stronger showing. For the last fiscal, 60 per cent of its exports were two-wheelers and the rest three-wheelers. Of the two-wheeler exports, close to 90 per cent were motorcycles. Bajaj has identified certain key markets, which hold potential. Its first overseas way established at the Jebel Ali free trade zone has been the focal point for exports to middle Africa and the Saharan nations. Egypt and Iran also continue to be strong markets for Bajaj. The other market, which would be a focus area, is South America, where the company feels it is fairly well represented in most countries, except in Brazil, the largest market. The company recently participated in a large auto exhibition in Brazil and found good consumer acceptance to products like Pulsar and Wind 125.Thus, in India, Bajaj would see swanky four wheels jostle with our ever reliable and sturdy steed the two wheeler India is the second largest producer and manufacturer of two-wheelers in the world. It stands next only to Japan and China in terms of the number of two-wheelers produced and domestic sales respectively. Indian two-wheeler industry has got spectacular growth in the last few years. Indian two-wheeler industry had a small beginning in the early 50s.The Automobile Products of India (API) started manufacturing scooters in the country. Bikes are a major segment of Indian two wheeler industry, the other two being scooters and mopeds. Indian companies are among the largest two-wheeler manufacturers in the world. In the initial stages, the scooter segment was dominated by API it was later overtaken by Bajaj Auto. (Anon., 2007)WeaknessThe promotions and ads of Bajaj are very less as compared to its competitors. Some of the products of Bajaj like Pulsar require high maintenance. It expected that by 2020 scrap generated by end of life vehicles in India would be about 2.5 million tonnes and 40% of it will come from two wheelers. But Bajaj is not capable enough to recycle the scrap generated and may impose environmental threat.In Bajaj group there is no organized labour union and family members of employees find ready employment within Bajaj. The philosophy with regard to labour management is Bajaj is growing, grow with Bajaj. Bajaj workers receive a uniform al mooance, as well as House Rent Allowance (HRA) and Leave Travel Allowance (LTA). Extra benefits include medical check- ups not alone for workers, but also for the immediate family members. For the majority of the production workers, who are hired through contractors, these benefits are out of reach. This and other problems lead to a strike and mill occupation by 4,000 temp workers in the pune plant in spring 2006 (Ashwin, 2010)Bajaj Hasnt employed the excess cash for long. Bajaj has no established brand to match Hero Hondas Splendor in commuter segment not a global player in spite of huge volumes. Bajaj Not a globally recognisable brand (unlike the JV partner Kawasaki) (Anon., 2011)OpportunitiesDouble-digit growth in two-wheeler market. Untapped market above 180 cc in motorcycles. More maturity and movement towards higher-end motorcycles. The growing gearless trendy scooters and scooterette market. Growing world demand for entry-level motorcycles espe cially in emerging markets.The Inevitable ChangeBajaj on internal analysis found that it lacked The technical expertise to deliver competitive goods.The design know-how.And the immediate inability to support the onslaught of competitors.All these forced Bajaj to look for an international partner who could bring in technology and also offer some basic platforms to be manufactured and marketed in India. Kawasaki of Japan is a world-renowned manufacturer of high functioning bikes. Bajaj entered into a strategic attach with Kawasaki in late 1990s to enhance its product line and knowledge up-gradation to support long-term strategies.This served the purpose of backing the market competition for a while. From 1996 to 2000, Bajaj invested hugely in infrastructure while simultaneously developing product design and innovation capabilities, which is the prime reason behind the energetic Bajaj of 21st century. Bajaj introduced a slew of products just from entry-level motorcycle to the high premium segment right from 2001 onwards, and since then its raining success all the way for Bajaj. (Anon., 2007)Last quarter, Bajaj had impressive performance growing at a rate of 20%+ when the largest manufacturer grew at just 6%. This stands a testimony to the various important strategic decisions over the past decade.The focus of BAL off late has been on providing the best of the class models at competitive prices. Most of the Bajaj models come loaded with the latest features within the price band pleasing by the market. BAL has been the pioneer in stretching competition into providing latest features in the price segment by updating the low price bikes with the latest features like disk-brakes, anti-skid technology and dual suspension, etc.NCAER data for top 24 cities in India shows migration to higher income levels growing at over 40 per cent per annum. Prosperity in rural India is also a significant phenomenon, with 43 per cent of households in middle and the high income grou ps coming from rural India. More incomes per person, more persons will lead to a quadrupling of Indias consumer markets in the next two decades, a 2007 study by McKinsey Global institute has projected. And this will provide Company the ballast to sustain and consolidate its leadership position.Good will of the company If the company utilizes the good will they have gained so far from their customers, they can increase the sales performance by economizing the cost and few technical renovation of the product. With new launch they can be benefited at present market scenario like Pulsar, Ninja has huge haulage towards the younger generation because of its style, sporty look, and high accelerating power and is stable at its feet even at high speeds. (Ashwin, 2010)ThreatsThe competition catches-up any new innovation in no time. Threat of cheap imported motorcycles from China. Margins getting squeezed from both the directions (Price as well as Cost)Finance assistance Easy availability of finance is the main cause of sales growth and any restriction will hamper its growth prospects.Inflation If inflation increases cost of raw material used in production will go high and selling price may go high that may decrease demand of the two wheeler.Technical renovation aspect Competitor bike like Karizma splandar and apache are threat to Bajaj product like Pulsar Discover in respect to fuel economy. So if they dont short out in the new launches and give something extra in its engineering performance it may affect in demand of this company product. (Ashwin, 2010)For PESTEL analysis refer addendumRECOMMENDATIONS1) Use excess capacity present to produce ungeared scooters for women. The female population constituting around 50 per cent of our addressable population contributes less then 10 percent of the total two-wheeler demand. With urban markets with addressable male population getting saturated, players will have to aggressively target the women population for expansion.2) Review product mix, focus on RD to bring new products in marketDemographics show increased youth populationYoung people fashion savvy3) centralize on Rural market Rural markets currently contribute around 45 per cent of the industrys demand. However, going forward, with urban markets getting saturated, analysts expect a rise in demand from rural markets. To address the changing dynamics, BAJAJ would have to resort to aggressive rural-centric sales and promotional activities. BAJAJ would have to alter marketing strategies by centre on rural oriented adverting on mass media, educative road shows and create aspiration values for the products, and expand their sales distribution network.Introduce low cost modelsDevelop sales distribution network which is currently weaker than other playersFor rural youth, introduce low cost trendy vehicles4) Increase focus on exports and penetrate new marketsWith domestic demand for two-wheelers slowing down, it would be increasingly important for BAJ AJ to look beyond boundaries to partially mitigate the slowdown. BAJAJ would accordingly have to develop products suitable for different markets high investments are required for setting up manufacturing facilities and for building a reasonable level of brand equity. Till now BAJAJ focused only on economy class and developing country markets, but now in those segments it is facing competition from cheap Chinese players. Therefore need arises to penetrate new markets like USA and UK.CONCLUSIONBajaj auto faces stiff competition from the Market leader Honda and closest rival Suzuki. It is because they are not able to create reliable brand image among their customers. They need to focus on developing their products that can give better experience to their consumer.1. From the survey, it is seen that Bajaj is only able to more or less satisfy their costumers from their products. They need to create a great sense of joy in their customers by offering unmatched product features and servi ce that will invite their customers loyal to the brand and this will greatly help Bajaj in increasing its market share.2. Bajajs product prices are in comparison with its leading competitors. The problem is that consumers do not think that Bajaj has that much value and hence prefer to buy other brands. Bajaj need to offer more competitive pricing and better promotions to sell their motor cycle better.

Analysis Of Brave New World English Literature Essay

Analysis Of Brave vernal World English Literature EssayImagine a futuristic purchase order where natural stand is obsolete and children are decanted from test tubes. A society based on a prejudiced and strict caste system where Alphas rule and Epsilons are deliberately given alcohol during their gestation period to inhibit their growth and intelligence. Where sexual promiscuity is accepted and encouraged, while those who practice monogamy and have deeps feelings for only unmatchable individual are ostracized. As Lenina aptly summarizes, e precisebody belongs to every iodine else and no nonpareil belongs to themselves (Huxley, 121). This horrifying dystopia is the conniption of Aldous Huxleys new age novel, Brave New World, where the main(prenominal) protagonists, Bernard Marx and John the Savage, defy social norm for a chance of freedom. Published in 1932, Huxleys novel satirizes issues not only present in the 30s but in todays modern society as well. Inequality among people and technologys hold on the populace are brought to light within the novel. However comical some sections be to be at first, Huxleys original purpose was to draw light in how easy governments could control their the masses through psychological means while the humanity themselves are left unwitting or fully accept it just as in Brave New World. Although the people of this controlled society seem sincerely content with their lives, its due more to their ignorance and their soma than true happiness. Through divulge the novel, Brave New World, the unifying idea that truth and happiness cannot coexists is prevalent in narrate to achieve one, the other must be sacrificed.SCHOLARLY ARTICLEA critical look into the eyes of a critic can give in-depth abridgment on a topic for which a reader might overlook. An article in Aldous Huxleys web site gives a very comprehensive investigation on Brave New World that breaks down and guesstimates the purpose of soma and its functionality. As th e critic states, Huxley was writing a satirical piece of fiction, not scientific prophecy. Soma, viewed from scientific reality could be possible, but mostly have dangerous side effects and most unlikely to be approved by the FDA (Food and Drug Administration). It is something kindred to drugs or alcohol, without the unfavorable side-effects. However, according to the article, taken in excess, soma acts as a respiratory depressant making more of an opiate than a sort of clinic completelyy valuable mood-brightener. It is what separates false happiness from the harsh realities the infantile people of Huxleys dystopia are not accustomed to. The basis of the government depicted in Brave New World is centered around control and manipulation, making soma a very useful tool in silencing rebellious thoughts by placating the minds of the public. On the other hand, those who do not muster up happiness are exiled into secluded islands where they cannot disrupt or infect the minds of others. This in itself gives proof that soma is not all effective to all populations, all the time. People like Bernard, though feels the instant gratification that soma brings, finds he cannot keep it as others could. The article gives a very insightful look into the mystery drug and debunks any mis planion that could arise from lack of understanding within the novel.STYLETHEMEThe weapon of choice for the World Controllers is not nuclear bombs nor weaponry, but an artificial drug, soma. Instilling fear and intimidation could only go so far and may cause resentment and dangerous thoughts of insurrection in the oppressed. However, subconscious conditioning and mind-altering drugs could produce the same effects, without the dangerous thoughts. In addition to genetic engineering, the soma drug is perhaps the most flop weapon the World Controllers have in their arsenal. With these two, any problems before Ford have been permanently eradicated from the minds of the everyday people.In the name of stability and happiness, as Mustapha Mond, one of Huxleys World Controllers states, the freedom of truth is sacrificed (Huxley, 225). Almost all of Huxleys fibres, with the exception of the main protagonists Bernard and John, are content with having their soma, vicariously living through feelies, and living their mundane and ignorant lives never wanting more than what is given to them. Mond erroneously associates the lack of pain with genuine happiness. It seems only John the Savage understands that true joy is a way out of knowing ones own self-worth and finding inner-satisfaction. John was filled with an intense, absorbing happiness after investing hard work into a clay sculpture he made with his own hands (Huxley, 134). He alone out of everyone else in civilized Britain could give testimony to feeling true happiness, and not the artificial one induced by the soma drug, because he is the only one who worked hard because he wanted to, and not because he was conditioned to do s o.POEMThe concept of a futuristic dystopian society is popular through many work of prose. For example, Philena Pughs poem Fragments for the Gates of Times Square the Fear of Neon, deals with a character who perceives himself to be the last of his kind. This mirrors Huxleys own character, John as well as drawing other parallels.Silence lies underneath the crackle and hum of the neon lights. The make near my feet glistens crimson reflecting the words Restaurant and Lounge. A tribute to our pick up/take out society. Above buildings crowd out the sky sledding a jailcell windowto see the stars through. My footsteps echo throughout the domain and I realize that I am the last. My breathing grows labored- sending out a sharp, spotty sound to compete with the sputter-buzz conversation on the neon. My dim, twilight eyes srift shut and my final breath gurgles the dark phlegm of fearin the back of my throat. With the poke thumpof cranium meeting pavement, humanity is gone. And the neon l ights burn brightly into eternity- crackling in timeto the winking stars.The narrator of Pughs poem and Huxleys John find themselves the last of their kind, with the narrator the last human, while John is the only one naturally conceived with civilized parents. They both find great tragedy in the world around them, feeling trapped and alone by what society becomes in their respective worlds. The two works of prose focuses on the struggle between man and the society he is a part of and their failure to adapt or to conform leads to their demise. Driven to madness by the horror of moral-less society around him, John cried out to God and covered his eyes with his hands (Huxley, 259), drawing parallelism, the narrator of the poem is met with the same fate with the hollow thump of cranium meeting pavement, humanity is gone(Pugh). The setting of both works is in a dystopia that puts an emphasis on the consumption of goods verses the freedom of nature. Juxtaposing Pughs society in which bui ldings crowd out the sky leaving a jailcell window to see the stars with the buildings themselves are made as a tribute to their pick up/take out society, and Huxleys World-Controlled civilized society condition the masses to hate the country but at the same time, condition them to love country sports one can see the similarities between the two dystopian societies. (Huxley, 23). These works built a society that ensures the consumption of goods and/or transportation and the technology that drives it.

Essay --

Product means a good or service that most closely meets the requirements of particular market and yields enough profit to justify its proceed existence. Our company Ez-iron Shn Bhd.s cordless automatic smart iron is the latest product to enter the market, so we will put in high attempt to promote, educate and encourage our consumer to buy or use our product. Cordless automatic smart iron has its name implies that our electronic iron is cordless which using a charger to charge it, the function is that we could just plug the iron towards the socket to charge the iron and the power could be able to last for 2 hours without having any disruption interval. The iron designed with no power cord getting in the way is easier for us to store, convenient to bring it and the most important is there is no cord to get tangled on the end of the ironing board, so ironing become fast and easy. We also designed a reflective material to be placed underneath the clothes to replace ironing board and to prevent our automatic iron to go beyond the clothes and fall complicate from the ironi...

Global Warming Essay -- Environment, Renewable Energy

Everyone is talking about it, and the news is constantly covering it. But nobody ever does anything about it. The it is global heating. global warming has been steadily increasing since the industrial revolution at alarming rates causing extreme weather including droughts, floods, heat waves, and hurricanes, which is a major concern. In fact, its increasing at a rate of 10% each year (Ferrey 68). The Inter brassal Panel on Climate Change (IPCC) is a group of scientists and government representatives from 130 countries that estimate the temperature rise to be 3.2-7.8 degrees Fahrenheit by the year 2100 (Cunningham 207). There is a way to slow carbon emissions. The people of Sweden produce just now 6.5 tons per person per year of carbon dioxide (CO2) versus the United States with a CO2 production rate of 20.14 tons per person per year. Amazingly, Sweden adopted renewable energy sources and rigorous conservation measures which have reduced its carbon emissions by 40 percent over t he past 30 years while still experiencing dramatic increases in personal income and quality of life (Cunningham 208).In order to minimize the consequences of global warming, we must introduce highly effectual vehicles, create an abundance of renewable resources, and get the laws needed to slow global warming. Each of these solutions will provide a dramatic impact in reducing the carbon emissions, but it will make do more than just the effort of these solutions, we must apply them to keep the earth as healthy as possible.The first solution is the introduction of highly efficient cars that will get better gas mileage and consume much less fossil fuel because they are the primary producers in global warming (Heckeroth 94). There has been significant develo... ...ote these technologies, developing nations will not take part in these options, which are often more expensive to implement. They will instead nail down to burn coal and other fossil fuels (Ferrey 19). This would then defe at the purpose of proposing solutions because they would be doing the opposite of what is intended.In conclusion, there is a lot that is needed to be done about global warming, but the change wont happen fast. In order to minimize the consequences of global warming, these solutions must be acted upon the right way away in order to slow global warming. We humans are the ones ultimately responsible of this problem so we must agree in every way to solve it before the consequences get even worse. If this is followed the world will then have converted into a primarily solar energy world, clear of its dependence on fossil fuels and the harm of the environment.

Christopher Marlowe’s Dr. Faustus and Modern Psychology Essays -- Doct

Christopher Marlowes Dr. Faustus and Modern PsychologyDue to the fact that I recently finished reading philia and Will by Gerald May, I capture my perception of Christopher Marlowes Dr. Faustus filtered through that book. May, a psychiatrist from the Shalem Institute for Spiritual Formation in Washington, D.C., makes a rather courageous attack on a sacred cow, modern psychological science. He asserts that Psychology is fundamentally objective, secular, and willful whereas the core identity of righteousness is mysterious, spiritual, and willing (10). He criticizes religion for having sold out to psychology in its attempt to remain relevant. Like Dr. Faustus, we have pursued knowledge with a passion in order to master ourselves and our environment. Psychology represents just one(a) of those areas of knowledge. Through a combination of drugs, behavioral conditioning and psychotherapy we have become relatively successful in altering behavior or compensate basic emotions and states o f consciousness--so much so that religion seems lonesome(prenominal) too happy to borrow psychological techniques to fill the pews of churches or to satisfy the hearts of its worshipers. May targets cardinal primary attitudes in psychology the coping, enjoyment and growth mentalities (11-21). It is true that psychology can help us to cope with stress, to achieve a measure of happiness and to transform our difficulties into opportunities for personal growth and increased creativity. But valuable as this may appear, it cannot provide us with an ultimate reason for living. In the past we believed that religion could solve all our problems (physical, mental or spiritual) if we turned up the piety level another notch now we have swung too far in the other direction. As human beings we h... ...f Vanholt who longs for a dish of ripe grapes in the dead time of winter (854). California spares us from selling our souls to the devil for such(prenominal) a cheap trick. Too late Faustus real izes that the devil drives a hard bargain. The supernatural thrills lose their attraction, eventually bringing despair and then more heartsick revelry. No matter how spectacular the advances of humankind (and we have perhaps only glimpsed the beginning of technological miracles), a world unwilling to submit to God only succeeds in finding new ways to lose itself in boredom or destruction. Works CitedAbrams, M. H., ed. The Norton Anthology of English Literature. Vol I. Fifth ed. New York W. W. Norton, 1986. Chesterton, G.K. Tremendous Trifles. New York Dodd, Mead and Company, 1909. May, Gerald. Spirit and Will A Contemplative Psychology. New York Harper & Row, 1982.

Nucor Case Analysis :: Finance Business Essays

Nucor Case AnalysisCase summary Nucor is the worlds largest recycler, recycling over 10 million rafts of scrap steel annually. Nucor descended from auto manufacturer Ransom E. Olds, who founded Oldsmobile. The company evolved into the Nuclear toilet of America, which was involved in the nuclear instrument and electronics business in the 50s and early 60s. Over the next five years, Valley Sheet Metal, Vulcraft Corporation and U.S. Semi-conductor Products joined the Nuclear Corporation. After suffering several money-losing years, in 1964 F. Kenneth Iverson was installed as president. Management so decided to integrate backwards into steel making, and in 1972 they adopted the name Nucor. Since then Nucor has established itself as a draw in the steel industry through efficiency and innovation. It now employs more than 7,000 people worldwide and has experienced tremendous growth under its new chief operating officer Daniel R. DiMicco. SWOT Analysis Strengths Low Cost Producer Emplo yee/Managerial Relations Leading Innovator Low Debt Load Overall industry leader Weaknesses dependence on scrap metal Company Profile - Nucor Corporation is the largest steel producer in the United States and had net sales of $11.3 billion in 2004.-Nucors origins atomic number 18 with auto manufacturer Ransom E. Olds, who founded Oldsmobile and then Reo Motor Cars.-The reorganization resulted in restructuring and eliminating money-losing businesses which left only the steel joist business called Vulcraft-Vulcraft operated in Florence, South Carolina and Norfolk, Nebraska-Management then decided to integrate backwards into steelmaking by building its first steel mill in Darlington, South Carolina in 1968-In 1972 the company adopted the name Nucor Corporation-By 1985 Nucor was the seventh largest steel companySituational AnalysisGeneral External EnvironmentSociocultural- Nonunion workers got paid more than 85% of the states they worked in-Recycled more than 10 millions tons of scra p metal annuallyTechnological-Began using a twin shell electric furnace to accession production and lower costs and increase market share-Developed and implemented strip casting overseas to eliminate a step in the steel making processDemographic-Economic soggy down in early 90s led to a decreased fill for steel-By 1995 the steel industry was the best it was for 20 yearsEconomic-Import values decreased for all steel products from 1998 to 1999-U.S. steel producers facing higher energy costsGlobal-Increasingly tough environmental rules-Cheaper imports for steelindustriousness Analysis Nucor has established itself as a leader in the steel industry through efficiency and innovation.Industry Driving Forces of ChangeIncreased demand on a global scale due to increase in manufacturing across the world, opposite in U.