Stylish Kicks Shoe Crafters Ltd

Concept Generation Stylish Kicks Shoe Crafters Ltd is a company that designs and makes footwear. It has been in business for the last 12 years. We have been looking to expand our operations by diversifying our range of products further.Advertising We will write a custom essay sample on Stylish Kicks Shoe Crafters Ltd specifically for you for only $16.05 $11/page Learn More Our Research Development department in the course of its intensive research work has identified existence of a market gap for maternity shoes. It has interviewed several expectant mothers who have given them valuable input regarding the challenges they face when oedema kicks in and what kinds of shoes they would want to wear in those circumstances. The Ministry of Public Health has also been instrumental in providing useful information for Stylish Kicks ltd in consideration of executing the maternity footwear idea. The information includes statistics of pregnancy oedema in the country , consequences of wearing inappropriate shoes, and the importance of good posture in pregnancy. Stylish Kicks ltd is therefore gearing up for a new product line, maternity footwear, specifically designed for moms to be. We plan to call it for Mama. Concept Screening We will follow the following evaluation criteria: Feasibility Now, Stylish Kicks will be out to find out how practical launching for Mama is going to be. We will seek to know whether the market is large enough as to justify investment of capital in the project. The target market, needless to say, is the expectant women and their population is obviously substantial, backed by statistics collected by the RD department from the Ministry of Public Health and other independent surveys. Acceptability Various departments will be looking at the viability of the product, their judgements being on different perspectives. Marketers will want to know how acceptable the market share is. Preliminary Design At this point the company wi ll determine make a product using a preliminary design and launch in the market to evaluate its acceptability. The company will then take the views of the customers who will the guinea pigs. After that, the company embarks on the making of a final product.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Design Evaluation and Improvement After making for Mama, we will take it to market for pre-testing. We will offer free samples to prenatal hospitals across the market (both high end and low end). We will evaluate critical areas of for Mama. This includes the impact of encouraging messages, comfort, durability (a little bit long term) and the overall brand perception. Prototyping and Final Design Putting into consideration the evaluation and improvement aforementioned, we will make a virtual prototype by use of Computer Aided Design and Drafting software. This will guide us in making a real p rototype. Once we have a design that meets the above criteria, we will start making the real final product. This final design will undergo testing on a small scale. We will have confidence in its performance in the market since we will have done enough research and taken care of the initial sentiments (Kotler, Margaret and Turner, 2011). Factors That Affect Location Decisions The key decisions involve in managing a channel include: Selecting members of a channel: Different companies attract customers differently within the different channels. In order to get the best intermediaries, the company should consider the following: the number of years the intermediary has been in the business, their profit and growth records, other services that they offer, their solvency, their degree of cooperativeness and their reputation. Motivating channel members: For the intermediaries to perform well, the company must always motivate them. Some of the ways that a company can use to motivate them in clude the use of coercing power, rewarding power, legitimate power, expert power and referent power. Evaluating channel members: Occasionally the company should evaluate the performance of their members. This should always be in relation to their set standards (Hutt and Speh 2009). Modifying channel arrangements: In order for a given channel to be effective, the producer should occasionally modify it to keep up with new conditions in the marketplace. Modification usually becomes essential if the current channel is not working as required, the market gets bigger, the buying patterns of consumers change, new competitors enters the market, better channels of distribution emerges and if the product enters a different production stage in its life cycle (Kotler, Shalowitz Stevens, 2010). References Hutt, M. Speh, T. (2009). Business Management Marketing. London: Cengage Publishers.Advertising We will write a custom essay sample on Stylish Kicks Shoe Crafters Ltd specifically for yo u for only $16.05 $11/page Learn More Kotler, P., Margaret, H. Turner, E. (2011). Marketing Management. New York: Pearson Publishers. Kotler, P., Shalowitz, J. Stevens, J. (2010). Marketing for Health Care Organizations: Building a Customer-Driven Health System. London: John Wiley and Sons Publishers. This essay on Stylish Kicks Shoe Crafters Ltd was written and submitted by user Cayden Fischer to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Story Behind the Phrase Kilroy Was Here

The Story Behind the Phrase Kilroy Was Here For a few years during and after World War II, he was ubiquitous: a doodle of a big-nosed man, peering over a wall, accompanied by the inscription Kilroy was here. At the height of his popularity, Kilroy could be found just about everywhere: in bathrooms and on bridges, in school cafeterias and on homework assignments, in the holds of Navy ships and painted on the shells of Air Force missiles. A classic Bugs Bunny cartoon from 1948, Haredevil Hare, shows just how deeply Kilroy had penetrated into pop culture: thinking hes the first rabbit to land on the moon, Bugs is oblivious to the slogan Kilroy was here prominently etched on a rock behind him. The Prehistory of Kilroy Was Here Where did the meme- and thats exactly what it was, 50 years before the invention of the internet- Kilroy was here come from? Well, graffiti itself has been around for thousands of years, but the Kilroy drawing seems to have derived from a similar graffito, Foo was here, popular among Australian servicemen during World War I; this was also a depiction of a big-nosed cartoon figure peering over a wall, but it was not accompanied by any words. Around the same time  Kilroy was popping up in unexpected places in the U.S., another doodle, Mr. Chad, was appearing in England. The Chad doodle may have derived from the Greek symbol for Omega, or it may have been a simplified adaptation of a circuit diagram; whatever the case, it carried the same someone is watching connotation as Kilroy. At some point shortly before the outbreak of World War II, it seems, Foo, Chad, and Kilroy merged their memetic DNA and mutated into the classic Kilroy was here. Where Did Kilroy Come From? As to the derivation of the name Kilroy, thats a matter of some dispute. Some historians point to James J. Kilroy, an inspector at the Fore River Shipyard in Braintree, MA, who supposedly wrote Kilroy was here on various parts of ships as they were being built (after the ships were completed, these inscriptions would have been inaccessible, hence Kilroys reputation for getting into impossible-to-reach locations). Another candidate is Francis J. Kilroy, Jr., a soldier in Florida, sick with the flu, who wrote Kilroy will be here next week on the wall of his barracks; since this story only appeared in 1945, though, it seems doubtful that Francis, rather than James, was the source of the Kilroy legend. Of course, its also possible that neither James nor Francis Kilroy were involved in any way, and that the name Kilroy was conjured up from scratch by a bored G.I. At this point, we should mention a 2007 documentary, Fort Knox: Secrets Revealed, which aired in 2007 on the History Channel. The premise of the show is that Fort Knox was loaded with gold in 1937, but only made accessible to the public in the 1970s- so the producers at the History Channel could uncork part of the forts innards and visit a time capsule of pre-war America. In the documentary, Kilroy was here can be seen written on a wall inside the vault, which would imply that the origin of this meme dates to no later than 1937. Unfortunately, it was later revealed by one of the shows consultants that the vault footage was recreated (i.e., completely made up), which should make you think twice about the historical accuracy of anything aired on this cable channel! Kilroy Was Here Goes to War The four years of World War II were a tough, dangerous, and often lonely slog for Americas servicemen, who needed any form of entertainment they could get. In this regard, Kilroy was here functioned as a morale booster- when U.S. soldiers landed on a beachhead, they would often see this meme inscribed on a wall or fence nearby, presumably planted there by an advance reconnaissance team. As the war progressed, Kilroy was here became an emblem of pride, carrying the message that no place, and no country, was beyond the reach of Americas might (and especially not if Kilroy was here happened to be painted on the side of a missile penetrating deep into enemy territory). Amusingly, neither Josef Stalin nor Adolf Hitler, two dictators not known for their sense of humor, could quite make sense of  Kilroy was here. The famously paranoid Stalin was reportedly unsettled when he glimpsed a Kilroy was here graffito in a bathroom stall at the Potsdam Conference in Germany; presumably he instructed the NKVD to find the individual responsible and have him shot. And Kilroy was here was inscribed on so many pieces of American ordinance recovered by the Germans that Hitler wondered if Kilroy was a master spy, along the lines of the yet-to-be-invented James Bond! Kilroy has had a robust afterlife. Old memes never truly go away; they persist out of historical context, so that a six-year-old watching Adventure Time or reading a Peanuts comic strip from the 1970s will be aware of this phrase, but not of its origins or its connotations. Its not only the case that Kilroy was here; Kilroy is still among us, in comic books, video games, TV shows, and all sorts of pop-culture artifacts.